Privacy Policy
Last updated: 29 May 2025
GENERAL INFORMATION
This Privacy Policy governs the practices related to the collection, use, and disclosure of personal data during your use of the RULIAD mobile application (the "App"). The service provided through the App is referred to as the "Service", and the App itself is referred to as the "Product". This Product is provided to you by the company Ruliad LTD (the "Company", "We","Our", and/or "Us"). More information about the Company can be found in the "About Company and Contact Details" section of this Policy.
By using the Product and Service, you consent to the collection and use of your personal data as described in this Privacy Policy. If you do not agree with any part of it, please uninstall the App and contact us to request the deletion of your data.
The Company complies fully with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant laws.
DEFINITIONS
Account – A unique account created by you to access our Service.
Company – Ruliad LTD, referred to as “we”, “us”, or “our”.
Country – Refers to the United Kingdom.
Data Controller – Ruliad LTD, which determines the purposes and means of the processing of personal data.
Device – Any internet-connected device such as a smartphone, tablet, or other mobile device used to access the App.
Personal Data – Any information that relates to an identified or identifiable individual.
Service – The single service provided through the RULIAD mobile application.
Service Provider – A third-party entity that processes data on behalf of the Company.
Usage Data – Data collected automatically when using the Service (e.g. device info, time spent, feature interactions).
You – The individual or entity accessing or using the Service.
INFORMATION WE COLLECT
Personal Data
We may collect the following types of personal data:
- Email address.
- Name and surname.
- Device information (model, OS, browser).
- IP address and geolocation (general).
- App usage behaviour and preferences.
You may optionally register or log in using Apple or Google accounts. In such cases, we may access basic profile data such as your name and email address, subject to your consent.
Usage Data
Usage data is collected automatically during your interaction with the Service. This includes:
- Pages or features accessed.
- Time and duration of sessions.
- App interactions and screen flows.
- Diagnostic information and crash logs.
- Device ID and IP address.
We also collect analytics data through trusted third parties such as Firebase, Google Analytics, Microsoft Clarity, and Sentry, strictly for diagnostic, improvement, and usage insights.
Location Data
We collect non-precise location data (such as city or region) for analytics and performance monitoring. You may disable location access in your device settings at any time.
HOW WE USE YOUR INFORMATION
We use your data to:
- Provide and maintain the Service.
- Personalise your user experience.
- Monitor and improve performance and stability.
- Identify and resolve bugs or usability issues.
- Communicate with you (e.g. verification, support, legal notices).
- Ensure account security and prevent abuse.
- Provide relevant promotional updates (only with your consent).
HOW WE SHARE YOUR INFORMATION
Your data may be shared in the following cases:
- With Service Providers who process data on our behalf under strict confidentiality agreements.
- With analytics and diagnostic providers (e.g. Google, Microsoft, Sentry, etc.) solely for performance, not marketing.
- In legal circumstances where disclosure is required by law or to protect the Company’s rights.
- In business transitions, such as mergers or acquisitions, where data may be part of the transferred assets.
- With your consent, for any other specific purposes you authorise.
We do not sell or trade your personal data.
DATA RETENTION
- Your personal data is retained for up to 1 year after account deactivation, after which it is permanently deleted unless longer retention is required by law.
- Usage data is stored for a shorter period unless required for security, improvement, or legal purposes.
SECURITY
We implement reasonable administrative, technical, and physical safeguards to protect your data. However, no system is entirely secure. In the unlikely event of a data breach, we will notify you and relevant authorities promptly as required by law, detailing the nature and scope of the breach.
YOUR RIGHTS
You have the right to:
- Access your data.
- Rectify incorrect or outdated information.
- Delete your account and personal data.
- Object to data processing.
- Request transfer of your data to another provider (data portability).
To exercise any of these rights, contact us at [email protected]. We will respond within the time limits prescribed by applicable laws.
CHILDREN’S PRIVACY
The App is not intended for individuals under the legal age in their country of residence. We do not knowingly collect data from minors. If we become aware of such a collection, we will delete the data promptly.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Updates will be posted in the App and/or sent via email. Your continued use of the Product after such updates constitutes acceptance.
ABOUT COMPANY AND CONTACT DETAILS
Name: Ruliad LTD
Address: 96 Kensington, London W8 4SG
Country: United Kingdom
Company number: 14286487
Email: [email protected]
Phone number: +44 (0)203 7272 691